Why is Comparos unique?

Product research is one of the Internet's most popular activities.
A Jupiter Research survey has found that more than 60% of Internet users are doing it.
That ranked it the number 3 Internet activity, behind e-mail and search engine use, and ahead of stock quotes, software downloads and instant messaging.

The problems with other search engines & directories

The majority of search engines/directories were not designed to present commercial information.
Unfortunately, their interface designs now limit them in too many critical ways. eg.
1: they don't let you compare sites.
2: they rely too much on the 'Back' and 'Forward' buttons.
3: they take too many clicks to find pertinent product lists.
3: they don't have a constant navigation panel.

As a consequence there's a need for a search directory that is totally dedicated to comparing commercial sites.
And that's where Comparos fits into the evolution of the web.

Comparos is the search directory for 'finding + comparing' products.

You can easily find sites with Comparos

• unlike other search directories the Comparos navigation panel always remains on-screen.
• it only takes 2 clicks to find a list of sites.
• you don't have to multi-click through lots of pages to find what you're looking for.
• it is an extremely simple navigation system and quite reassuring for new users.

You can easily compare sites with Comparos

• other directories may help you to find sites, but they don't help you to compare them easily.
• the Comparos interface design helps you to 'find + compare' sites with minimum effort.
• the list of sites always sit on the left hand side of the screen.
• you can easily pick and choose through your list of competitive sites.
• the 'Split-Screen' feature lets you compare 2 websites at a time.

Unique benefits for Advertisers

• Comparos is the only directory to incorporate a big-screen presentation format for advertisers.
• advertisers can target specific product users by sponsoring their relevant product categories.
• advertiser's sites will open automatically (in the big main frame) when users click on their category.





• advertisers can also incorporate custom pages that precede their normal home page. These introductory pages, flash animations, whatever, can be used to emphasise specific products, special deals, new product launches, etc.
• it is also an ideal format for high bandwidth/streaming presentations.
• at last, advertisers don't have to rely on users clicking on a banner ad to see their site.
  
  
  
  
• within online advertising, there is certainly no better example of efficient targeting than search, which produces messages that are not only highly relevant but are actually requested by the consumer.
• the amazing success of search is that it's a form of self-targeting.
• that's the primary reason why search represents 41% of the online ad spending pie, and has been the fastest growing segment within it.
  
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